Digital Marketing

Master Program In Digital Marketing

This year-long master programme is the complete digital-marketing education. You'll go deep across SEO, paid advertising, social media, content, email, analytics and strategy, running real campaigns and building a strong portfolio. It's built to make you a well-rounded, senior-capable marketer ready for the industry.

Duration: 1 Year
Format: Live 1-on-1
Level: Professional
Certificate: 1. Osian 2. NSDC 3. Google 4.FB And others

Overview

What this course is about

Learn how digital marketing channels work together to attract, convert and retain customers. In live 1-on-1 online classes, your personal teacher connects strategy with practical execution, from defining a target audience to planning content and reading campaign data. The approach suits Indian businesses and job seekers because you work on clear briefs, local search intent, landing page ideas and measurable campaign goals.

The Master Program covers SEO research and on-page practice, Google Ads structure, Meta ads, social media planning, email marketing, content creation and analytics. You explore keyword intent, ad copy, audiences, creative formats, campaign tracking, basic conversion thinking and reporting. Activities also include content calendars, optimisation decisions and how to separate useful evidence from vanity metrics. You also practise documenting optimisation decisions.

You will develop a digital marketing course with live projects portfolio through a campaign plan, SEO page work, social calendar, sample ads, email sequence and performance report. Teacher feedback helps you explain why each channel and message was chosen. Osian Academy provides a completion certificate.

By the end

What you’ll be able to do

Plan digital campaigns around audiences, objectives and measurable actions
Optimise webpages and content using practical SEO principles
Structure Google Ads and Meta ads with relevant messages and audiences
Create social media calendars, email sequences and useful content briefs
Read analytics reports and recommend evidence-based improvements
Present a channel plan and campaign portfolio to a prospective client or employer

Syllabus

How the course flows

1
Marketing FoundationsModule 1
How digital channels fit together and set goals.
2
SEO & ContentModule 2
Ranking on Google and writing content that pulls traffic.
3
Paid AdsModule 3
Google Ads and Meta Ads from setup to optimisation.
4
Social & EmailModule 4
Growing and engaging an audience across channels.
5
Analytics & CampaignModule 5
Measuring performance and running a live campaign.

Toolkit

Tools you’ll use

Google Analytics 4
Google Ads
Meta Ads Manager
WordPress
Semrush

Audience

Who this course is for

Graduates seeking an entry path into digital marketing
Small business owners promoting products or local services online
Content and social media beginners building practical campaign skills
Working professionals moving into marketing responsibilities
Freelancers who want a structured digital marketing portfolio

Where it leads

Roles this opens up

Digital Marketing Executive
Coordinate SEO, social, email and paid campaign tasks while tracking activity and results.
SEO and Content Associate
Research search intent, improve webpage content and maintain a practical content plan.
Social Media and Ads Assistant
Prepare social creatives, audience ideas, ad copy and campaign reporting for review.

Questions

Before you enrol

No formal marketing experience is required, and beginners can start with audience and campaign basics. Curiosity about customers, writing and online platforms will make the practical work easier.

A laptop, browser, stable internet and access to common spreadsheet and creative tools are recommended. Advertising and analytics platforms change regularly, so the teacher will explain safe practice accounts and current interface steps.

You can create a campaign brief, SEO page plan, social calendar, sample Google Ads and Meta ads, email sequence and analytics report. The project shows how channels connect rather than treating each platform as an isolated skill.

You practise planning, content, campaign setup and reporting tasks that support junior marketing teams and small businesses. Placement support includes resume help, mock interviews and referrals, while campaign or job performance is never guaranteed.

You receive an Osian Academy course certificate on completion. The programme does not claim to include official Google or Meta certification, but it helps you practise platform-related work and build examples.

Both are included: SEO, content and social planning cover organic activity, while Google Ads and Meta ads cover paid campaigns. Analytics and reporting help you compare objectives and interpret performance across channels.