Digital Marketing Course

Course Overview

• Course Duration:4 Months (Including Hands-on Projects , Internship and credential preparation Guidance).
• Eligibility: learners Graduates Working Professionals Freelancers Entrepreneurs Career Switchers.
• Modes of Training: Online Classes/Offline Training (at selected centers).

Digital Marketing Course

• Learn digital marketing fundamentals and key online marketing channels.
• Master SEO, SEM, and content marketing for traffic growth.
• Develop skills in email marketing, automation, and lead generation.
• Understand Google Analytics and marketing performance measurement.
• Earn your Digital Marketing credential preparation and start a professional marketing career.

Overview of Digital Marketing Course

The Digital Marketing Training Course is designed for learners, entrepreneurs, and professionals who want to build a strong foundation in the digital landscape. This program provides a complete understanding of online advertising, SEO, content marketing, and social media strategies, equipping you with the strategic expertise needed to grow a brand or advance your career.

Learners will gain hands-on experience by working on real-world projects, ad campaigns, and analytics dashboards. By the end of this course, you'll earn your Digital Marketing credential preparation, preparing you for roles such as Digital Marketer, SEO Specialist, or Social Media Manager in top organizations or as a freelancer.

1. Introduction to Digital Marketing

• Understanding Channels and Media.
• Trends in Digital Marketing.
• WordPress Website Setup.
• Essential and planning of the website.
• Difference between Dynamic and Static Website.

3. SEO (Search Engine Optimization)

• Keywords optimization.
• Content optimization & planning.
• Understanding your audience for content planning.
• Content research & editorial calendar setup.
• Adding social media plug-in on web pages.
• Creating webpage in HTML.
• Using Google webmasters tool & site verification.
• Sitemap creation and submission in website & webmasters.
• Off page optimization.
• What is domain authority?
• How to increase Domain authority?
• How to increase page rank?

4. Social Media Marketing

• Influencer Marketing.

5. PPC Advertising with Google Optimization

• Introduction to adwords& PPC advertising.
• What is display network & why it is important?
• Understanding adwords structure (Campaigns, ad groups, ads, etc.).
• Types of campaigns- Search, display, video, dynamic search & Google merchant.
• Difference between search & display campaign.
• Understanding campaigns & ad groups in more detail.
• Understanding bidding & payment modules-CPC, CPA, Enhanced bid, CPM Ad Rank-.
• What is Google analytics?
• Why is analytics so important?
• Setting up your website with analytics Fundamentals of Google analytics.
• Monitoring bounce rate.
• Setting up goals and funnels.

8. Online Advertisement

• What is online advertising?
• Types of online advertising.
• Pop ups and pop under ads.
• Contextual advertising.